TartUp

Terms and Conditions

Last updated October 25, 2026

These Terms and Conditions ("Terms") are a contract between you and EigenSpace Developers, LLC ("TartUp", "we" or "us"). They cover TartUp, the app for ordering custom cakes and pastries, TartUp Vendor, the app bakers use to sell on TartUp, and this website (together, the "Services").

By signing in to either app, or by using the Services in any other way, you agree to these Terms. If you don't agree, don't use the Services. Our Privacy Policy explains how we handle your personal information.

PLEASE READ SECTION 17 CAREFULLY. EXCEPT FOR SMALL CLAIMS AND A FEW OTHER CASES, IT REQUIRES YOU AND TARTUP TO RESOLVE DISPUTES THROUGH BINDING INDIVIDUAL ARBITRATION INSTEAD OF IN COURT, AND IT WAIVES YOUR RIGHT TO A JURY TRIAL AND TO TAKE PART IN A CLASS ACTION. YOU CAN OPT OUT OF ARBITRATION WITHIN 30 DAYS, AS SECTION 17.7 EXPLAINS. SECTIONS 14 TO 16 LIMIT TARTUP'S LIABILITY TO YOU.

The short version

This summary is only a guide. The full Terms below are what apply.

1. How TartUp works

TartUp is a marketplace. Independent bakers and other food businesses ("vendors") list, make and sell their own products through it. People who order through it are "customers". "Users" means both.

2. Your account

3. Rules for everyone

TartUp has no tolerance for objectionable content or abusive users. When you use the Services, you must not:

We may remove content, cancel orders, and suspend or close accounts that break these rules. To report a message, a listing or a user, email carlosdelamora@tartup.net. We look into every report, and remove content, and users, that break these rules.

4. Messages and other content

You can send messages, photos and other attachments in chat, write notes on orders (such as the message on a cake), and add notes and photos to problem reports. Vendors also upload listings, photos, 3D models and business details. All of this is "your content".

5. Ordering as a customer

5.1 Placing an order

When you place an order, you're offering to buy the product from the vendor on the terms the app shows you. The vendor can accept or decline it, and has until the deadline shown on your order to accept. Once the deadline passes, the vendor can't accept your order, and TartUp declines it shortly afterwards. The sale is agreed only when the vendor accepts. Preorders for a drop are different: they're accepted as soon as your payment goes through.

Before you order, check the product, the options you picked, its ingredients and allergen information, and your pickup or delivery details. Products are made by hand, so what you receive can look different from its photos or 3D model.

5.2 Prices, fees and tax

Vendors set their own prices. Item prices in the app already include TartUp's service fee. If you choose delivery, TartUp's fee is added to the vendor's delivery charge at checkout, so the delivery line there is higher than the delivery charge shown while you browse. Sales tax is added at checkout too. Checkout shows the total before you pay, and that total is what you're charged. Because the fee and tax are worked out on the whole order, it can differ by a few cents from prices added up while browsing. Amounts are in US dollars. If a price is plainly wrong because of a mistake, we or the vendor may cancel the order and refund you in full.

5.3 Payment

Payments are processed by Stripe. You authorize TartUp and Stripe to charge your payment method for each order you place, and to refund it there. When you pay by card or Apple Pay, we put a hold on your card for the total when you place the order and only charge it once the vendor accepts; if the order is declined instead, the hold is released. Drop preorders are charged when you place them. You must be authorized to use the payment method you choose.

Once TartUp receives your payment for an order, you've paid the vendor for it, whether or not TartUp has passed the payment on to the vendor yet.

5.4 Cancelling an order

Open the order and tap Cancel Order. Before you confirm, the app shows how much you'd get back if you cancelled at that moment. Your refund is worked out when your cancellation goes through, under these rules:

You agree that the part of the price a vendor keeps when you cancel late is a reasonable estimate of what the cancellation costs them, which can't be worked out in advance, and isn't a penalty. Refunds go back to the payment method you used, and your bank decides how long they take to appear.

5.5 If a vendor declines, runs out of time, or cancels

If the vendor declines your order, TartUp declines it because the deadline passed or because the vendor's shop was suspended or closed before they accepted, or the vendor cancels it after accepting, the order ends, and the hold on your card is released or you're refunded in full, including tax and fees. TartUp may also cancel an order, with a full refund, if we think it's fraudulent, breaks these Terms, or can't be fulfilled. That release or refund is your only remedy against TartUp for an order that is cancelled or that a vendor doesn't accept or fulfil.

5.6 Pickup and delivery

5.7 Food, allergies and safety

Vendors make every product in their own kitchens. Many are home kitchens selling under Texas cottage food law, which aren't subject to any government licensing or inspection; the product page says so when that applies. TartUp doesn't make, inspect, test, store or handle any food, and doesn't check what vendors tell it about their food.

Ingredient and allergen information comes from the vendor. A product can contain, or have come into contact with, allergens that aren't listed. If you, or anyone you're ordering for, has a food allergy or another dietary need, message the vendor before you order, and don't eat anything you're unsure of. Follow any storage and safe-handling instructions, and eat perishable food promptly. It's up to you to decide whether a product is suitable for everyone who will eat it.

5.8 Problems with an order

If something is wrong with an order, open it and tap Report a Problem. The option appears once the vendor says they've handed the order over, or a little after your pickup or delivery time, and lasts until the order closes. Tell us what went wrong and add photos if you can. We hold the vendor's payment while we look into it, and may ask you and the vendor for more information. We then decide, in our sole discretion, whether you get a refund in full, in part, or not at all. A problem has to be reported in the app before the order closes; after that, we don't have to consider it.

5.9 Payment disputes

If there's a problem with a charge, please use Report a Problem or email us before you dispute it with your bank, since that's usually the quickest way to fix it. If you dispute a charge, we'll give the payment processor the details of the order, and we may suspend your account while the dispute is open, or close it if the dispute was made in bad faith.

5.10 Your custom requests

If you ask a vendor to put words, pictures or a design on a product, you confirm that you have the right to use them and that they don't break these Terms. Vendors may turn down any request.

6. Selling as a vendor

6.1 Joining and approval

To sell, you need a TartUp Vendor account, a shop TartUp has approved, and a Stripe account for payouts. Go live in Profile lists what's left to do. TartUp reviews every shop before it goes live, and may approve, reject, suspend or remove any shop in its sole discretion. You confirm that everything you tell TartUp about yourself and your business, including your kitchen, permits and registration numbers, is true, complete and current, and you'll keep it that way.

6.2 What you may sell

Only bakery items and confectionery that you make and are legally allowed to sell from your kitchen. You may not sell, or offer as a paid option:

6.3 Your listings

6.4 Food safety, licenses and labels

You alone are responsible for the food you make and sell, and for following every law that applies to it and to your business, including, where they apply:

TartUp shows customers the kitchen type, labels and allergen information you give it, with the statements the law requires. It relies on what you tell it, may check it but doesn't have to, and isn't responsible for it. We strongly recommend that you carry product liability insurance. If a product you sold may be unsafe, stop selling it and tell us and the customers who bought it straight away.

6.5 Accepting and fulfilling orders

6.6 Cancelling an order you've accepted

If you can't fulfil an order you accepted, cancel it from the order screen as soon as you know. The customer is refunded in full, including tax and fees. You aren't charged for that today, but we may suspend or remove shops that cancel often, and we may start charging for cancellations after giving you notice under Section 20.

6.7 Customers' information

You'll see customers' names, their orders and, for deliveries, their addresses. Use them only to make, deliver and support their orders, keep them secure, and don't use them for marketing, or share or sell them, unless the customer separately agrees. You must follow the privacy laws that apply to you. Your shop's locations are shown to customers so they can find you and pick up orders, so if you bake at home, customers will see your home address.

6.8 Your listings and brand

Your listings, photos, 3D models, descriptions, business name and logo are your content under Section 4. You also give TartUp a worldwide, non-exclusive, royalty-free license to use, copy, adapt, publish and display them, including your business name and logo, to show and promote your shop and products and to market TartUp, in the apps, on this website, in social media, advertising and app store listings, and in any other medium. This license lasts while you sell on TartUp and, for marketing materials already made, afterwards. You confirm that you own, or have permission to use, everything you upload, including the image of anyone shown in it.

6.9 Taking a break

You can pause your shop at any time: open Availability in Profile and tap Pause shop. While it's paused, your shop doesn't show up when customers browse and nobody can order from it, and anyone who opens its page sees you're taking a break. You must still fulfil the orders you've already accepted.

7. Fees, payments and payouts for vendors

7.1 TartUp's fee

You set the price you want to receive for each product and option, and any delivery charge. TartUp's service fee is added on top and paid by the customer, so it isn't taken out of your price. The fee is currently 10% of what you receive for the order (your prices plus any delivery charge), plus $0.50 per order. When you set a price, the app shows what you'll receive and what the customer pays. TartUp pays the payment processing fee on orders you fulfil and orders you cancel. If a customer cancels after you've accepted, you receive the part of the price they don't get back, less the payment processing fee and TartUp's fee on it.

We may change the fee by giving you at least 30 days' notice. A change never applies to an order placed before it takes effect.

7.2 Stripe

Payment processing services for vendors on TartUp are provided by Stripe and are subject to the Stripe Connected Account Agreement, which includes the Stripe Terms of Service (collectively, the "Stripe Services Agreement"). By agreeing to these Terms or continuing to operate as a vendor on TartUp, you agree to be bound by the Stripe Services Agreement, as the same may be modified by Stripe from time to time. As a condition of TartUp enabling payment processing services through Stripe, you agree to provide TartUp accurate and complete information about you and your business, and you authorize TartUp to share it and transaction information related to your use of the payment processing services provided by Stripe.

You set up your Stripe account in Banking, where Stripe collects your details and you accept the Stripe Connected Account Agreement. Stripe processes your information as the Stripe Privacy Policy explains. TartUp isn't responsible for Stripe's services, including its checks, holds and payout timing.

7.3 TartUp collects payments for you

You appoint TartUp as your limited agent, only to receive customers' payments for your orders, hold them, refund them under these Terms, and pass on what you're owed. A customer's payment to TartUp settles their debt to you for that order, even if TartUp hasn't paid you yet. TartUp only pays you what it receives for your orders. Money TartUp holds for you earns no interest, isn't a deposit, and may be held in TartUp's Stripe account together with other funds until it's paid out.

7.4 When you're paid

TartUp holds each order's payment until the order settles, then transfers what you're owed to your Stripe account. Stripe pays it out to your bank on its schedule.

For an order you fulfil, you're owed your price plus any delivery charge. If TartUp refunds part of an order after a problem report, the refund comes out of your share, TartUp's fee and the sales tax in proportion to each, and you're paid your share of what's left. For an order a customer cancels after you've accepted it, you're owed what Section 7.1 says.

7.5 Holds, deductions and repayment

TartUp may hold, delay or withhold all or part of a payout:

If you're paid more than you're owed, or money paid to you for an order is later refunded, reversed or lost in a payment dispute, TartUp may recover it from your future payouts or by reversing its transfer to your Stripe account, and you must repay anything it can't recover that way.

7.6 Taxes

TartUp calculates, collects and remits Texas sales and use tax on your sales through TartUp as the marketplace provider, as the certification in Sales tax in Profile explains, so don't add tax to your prices. Every other tax and registration your business needs is yours, including income and self-employment taxes. TartUp or Stripe may ask for your tax information, and may report your payouts to tax authorities, for example on Form 1099-K.

8. Pausing, suspending and closing accounts

9. Tools that use AI

TartUp Vendor has tools that use artificial intelligence, provided by OpenAI:

AI results can be wrong or misleading, so check the tags and photos on your listings and change any that are wrong. You're responsible for your listings, including tags and photos the AI produced, and an enhanced photo must still show the product you sell accurately. You agree that we send your listings' text and photos to our provider for these tools.

10. Other companies' services

The Services rely on other companies, including Apple (sign-in, notifications, Apple Pay and maps), Stripe (payments and payouts) and Stream (chat), and the others listed in the Privacy Policy. Their own terms may apply to you, and you must follow any third-party terms that apply when you use the Services, such as your wireless carrier's. TartUp isn't responsible for other companies' services, websites or content.

11. TartUp's apps and intellectual property

The Services, including the apps, this website, their software, design and text, and the TartUp name and logo, belong to TartUp and its licensors and are protected by law. As long as you follow these Terms, TartUp gives you a limited, non-exclusive, non-transferable, non-sublicensable and revocable license to use the apps on Apple-branded devices that you own or control, as the Usage Rules in the Apple Media Services Terms and Conditions allow, including by other accounts linked to yours through Family Sharing. Everything else is reserved. Don't use TartUp's name or logo without our written permission, except that vendors may say that they sell on TartUp.

13. Support and order problems

For anything about an order, start in the app: message the vendor from the order, and tap Report a Problem if something went wrong. For anything else, including help with your account, a complaint, or a dispute with TartUp, email carlosdelamora@tartup.net. Section 17 explains how formal disputes with TartUp are resolved.

14. Disclaimers

THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE". TO THE FULLEST EXTENT THE LAW ALLOWS, TARTUP DISCLAIMS ALL WARRANTIES AND CONDITIONS, EXPRESS OR IMPLIED, INCLUDING THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE AND NON-INFRINGEMENT, AND ANY WARRANTY ARISING FROM A COURSE OF DEALING OR USAGE OF TRADE.

TARTUP DOESN'T WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, TIMELY, SECURE OR ERROR-FREE, OR THAT ANY LISTING, LABEL, ALLERGEN OR INGREDIENT INFORMATION, AI RESULT OR OTHER CONTENT IS ACCURATE OR COMPLETE.

TARTUP MAKES NO WARRANTY OF ANY KIND ABOUT ANY PRODUCT A VENDOR SELLS, INCLUDING ITS QUALITY, SAFETY, INGREDIENTS, ALLERGENS, LEGALITY OR FITNESS TO EAT, OR ABOUT ANY VENDOR OR CUSTOMER. ANY WARRANTY FOR A PRODUCT COMES ONLY FROM ITS VENDOR.

15. Limitation of liability

TO THE FULLEST EXTENT THE LAW ALLOWS:

  • TARTUP, AND ITS MEMBERS, MANAGERS, EMPLOYEES, CONTRACTORS AND AGENTS, WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, BUSINESS, GOODWILL OR DATA, OR THE COST OF SUBSTITUTE GOODS OR SERVICES, ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICES.
  • TARTUP WILL NOT BE LIABLE FOR ANY PRODUCT A VENDOR MAKES OR SELLS, OR FOR WHAT ANY VENDOR, CUSTOMER OR OTHER THIRD PARTY DOES OR FAILS TO DO, INCLUDING ANY ILLNESS, ALLERGIC REACTION, INJURY OR DEATH FROM EATING A PRODUCT, ANY LATE, MISSING OR DAMAGED ORDER, AND ANYTHING THAT HAPPENS AT A PICKUP OR DELIVERY.
  • TARTUP'S TOTAL LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICES WILL NOT EXCEED THE GREATER OF $100 AND THE TOTAL OF TARTUP'S SERVICE FEES ON YOUR ORDERS, AS A CUSTOMER OR AS A VENDOR, IN THE 12 MONTHS BEFORE THE EVENT THAT GAVE RISE TO THE CLAIM.
  • THESE LIMITS APPLY TO EVERY KIND OF CLAIM, WHETHER IN CONTRACT, TORT (INCLUDING TARTUP'S OWN NEGLIGENCE), STRICT LIABILITY, UNDER A STATUTE OR OTHERWISE, EVEN IF TARTUP WAS TOLD SUCH DAMAGES WERE POSSIBLE, AND EVEN IF A REMEDY FAILS OF ITS ESSENTIAL PURPOSE.

SOME LAWS DON'T ALLOW SOME OF THESE LIMITS. WHERE THEY DON'T, THE LIMITS APPLY AS FAR AS THE LAW ALLOWS. NOTHING IN THESE TERMS LIMITS A LIABILITY THAT CAN'T LAWFULLY BE LIMITED, SUCH AS FOR GROSS NEGLIGENCE OR WILLFUL MISCONDUCT, OR TAKES AWAY A RIGHT THAT A CONSUMER PROTECTION LAW SAYS CAN'T BE WAIVED.

16. Release and indemnity

RELEASE. TO THE FULLEST EXTENT THE LAW ALLOWS, YOU RELEASE TARTUP, AND ITS MEMBERS, MANAGERS, EMPLOYEES, CONTRACTORS AND AGENTS, FROM ALL CLAIMS, DEMANDS AND DAMAGES, KNOWN OR UNKNOWN, ARISING OUT OF OR RELATING TO ANY PRODUCT SOLD THROUGH TARTUP, OR TO ANY DISPUTE BETWEEN YOU AND ANOTHER USER, INCLUDING CLAIMS BASED ON TARTUP'S OWN NEGLIGENCE. IF YOU LIVE IN CALIFORNIA, YOU WAIVE CALIFORNIA CIVIL CODE §1542, WHICH SAYS: "A GENERAL RELEASE DOES NOT EXTEND TO CLAIMS THAT THE CREDITOR OR RELEASING PARTY DOES NOT KNOW OR SUSPECT TO EXIST IN HIS OR HER FAVOR AT THE TIME OF EXECUTING THE RELEASE AND THAT, IF KNOWN BY HIM OR HER, WOULD HAVE MATERIALLY AFFECTED HIS OR HER SETTLEMENT WITH THE DEBTOR OR RELEASED PARTY", AND ANY LAW LIKE IT WHEREVER YOU LIVE.

INDEMNITY. YOU WILL DEFEND, INDEMNIFY AND HOLD HARMLESS TARTUP, AND ITS MEMBERS, MANAGERS, EMPLOYEES, CONTRACTORS AND AGENTS, FROM AND AGAINST ALL CLAIMS, LOSSES, LIABILITIES, DAMAGES, FINES, PENALTIES, COSTS AND EXPENSES, INCLUDING REASONABLE ATTORNEYS' FEES, ARISING OUT OF OR RELATING TO: (A) YOUR BREACH OF THESE TERMS; (B) YOUR CONTENT; (C) YOUR VIOLATION OF ANY LAW OR OF ANYONE'S RIGHTS; AND (D) IF YOU'RE A VENDOR, THE PRODUCTS YOU SELL, YOUR KITCHEN, YOUR LISTINGS AND LABELS, YOUR HANDOFFS AND DELIVERIES, THE PEOPLE WHO HELP YOU, AND YOUR TAXES OTHER THAN THE SALES TAX TARTUP COLLECTS.

IF YOU'RE A VENDOR, YOUR INDEMNITY UNDER (D) APPLIES EVEN WHEN A CLAIM ALLEGES OR PROVES THAT TARTUP'S OWN NEGLIGENCE CAUSED OR CONTRIBUTED TO THE LOSS, EXCEPT TO THE EXTENT A COURT OR ARBITRATOR FINDS THE LOSS WAS CAUSED BY TARTUP'S GROSS NEGLIGENCE OR WILLFUL MISCONDUCT.

We may take over the defense of any claim you indemnify us for, and you'll cooperate with us. You may not settle a claim that involves TartUp without our written consent.

17. Disputes and arbitration

17.1 Talk to us first

Most problems can be fixed quickly. Before starting an arbitration or a court case, the side starting it must send the other a written notice of the dispute: TartUp to the email address linked to your account, and you to carlosdelamora@tartup.net. The notice must give your name and the email address linked to your account, describe the dispute, and say what you want. We'll both try in good faith to resolve it within 60 days of the notice, and any time limit for the claim is paused during those 60 days. If it isn't resolved by then, either side may start an arbitration.

17.2 Arbitration instead of court

Except as Section 17.4 says, any dispute, claim or controversy between you and TartUp arising out of or relating to these Terms, the Services, any order, or our relationship, whatever the legal theory and whether it arose before or after you agreed to these Terms (a "Dispute"), will be resolved by final and binding arbitration before a single arbitrator, and not in court. The arbitrator decides any question about whether a Dispute must be arbitrated and about the scope, validity and enforceability of this Section 17, except as Section 17.5 says. The Federal Arbitration Act (9 U.S.C. §1 and following) governs this agreement to arbitrate, which is part of a transaction involving interstate commerce.

17.3 How arbitration works

The American Arbitration Association ("AAA") administers the arbitration under its Consumer Arbitration Rules if you use the Services as a customer for personal, family or household purposes, and under its Commercial Arbitration Rules otherwise, together with its Mass Arbitration Supplementary Rules when they apply, all as modified by this Section 17. The rules are at adr.org. Filing, administrative and arbitrator fees are paid as the AAA's rules and fee schedules provide, which limit what a consumer pays. The arbitration is held by videoconference or on written submissions, unless the arbitrator decides that a hearing in person is needed, in which case it's held in Travis County, Texas, unless the rules require somewhere else. The arbitrator must follow these Terms, and may award any relief a court could award to an individual, but only in favor of the individual party asking for it and only as far as that party's individual claim needs. Judgment on the award may be entered in any court with jurisdiction.

17.4 What doesn't have to be arbitrated

Either side may bring an individual claim in a small claims court, such as a Texas justice court, if it qualifies there, for as long as it stays an individual claim. Either side may also ask a court to stop the infringement or misuse of intellectual property, or unauthorized access to the Services. Nothing in these Terms stops you from reporting anything to a government agency.

17.5 No class actions, and no jury

YOU AND TARTUP MAY EACH BRING A DISPUTE ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY CLASS, COLLECTIVE, CONSOLIDATED OR REPRESENTATIVE PROCEEDING. UNLESS YOU AND TARTUP AGREE OTHERWISE, AND EXCEPT AS THE MASS ARBITRATION SUPPLEMENTARY RULES PROVIDE, THE ARBITRATOR MAY NOT COMBINE MORE THAN ONE PERSON'S CLAIMS OR PRESIDE OVER ANY FORM OF CLASS, COLLECTIVE OR REPRESENTATIVE PROCEEDING. YOU AND TARTUP EACH WAIVE THE RIGHT TO A TRIAL BY JURY.

A court, not an arbitrator, decides any dispute about this Section 17.5. If a court decides that it can't be enforced for a particular claim or remedy, that claim or remedy, and only it, is separated from the arbitration and decided in court after the individual arbitration of everything else, and the jury waiver still applies to it as far as the law allows.

17.6 Time limit for claims

To the extent the law allows, a Dispute must be started within two years after the claim accrues, or it's permanently barred.

17.7 Opting out

You can opt out of this agreement to arbitrate within 30 days after you first agree to these Terms, by emailing carlosdelamora@tartup.net from the email address linked to your account, with your name and a clear statement that you're opting out of arbitration. Opting out doesn't affect the rest of these Terms.

17.8 Changes to this Section

TartUp will give at least 30 days' notice before a change to this Section 17 takes effect. A change never applies to a Dispute that arose before it takes effect, or that TartUp already knew about when it was made; those are resolved under the version of this Section 17 that applied before. This Section 17 continues to apply after your account closes.

18. Governing law and courts

These Terms and every Dispute are governed by the laws of the State of Texas, without regard to its conflict of laws rules, and by the Federal Arbitration Act for Section 17. Any Dispute that isn't arbitrated, and any action to confirm, vacate or enforce an arbitration award, must be brought only in the state courts in Travis County, Texas, or the United States District Court for the Western District of Texas, Austin Division, except for the small claims cases Section 17.4 allows. You and TartUp each agree to the jurisdiction of, and venue in, those courts.

19. Apple

These Terms are between you and TartUp only, not with Apple. For the apps you get from Apple's App Store:

Questions, complaints and claims about the apps go to TartUp, at the address in Section 22.

20. Changes to these Terms

We may change these Terms. When we do, we'll post the new version on this page and update the date at the top. If a change is material, we'll tell you in the apps or by email at least 30 days before it takes effect, unless the change is required by law or to keep people safe, in which case it may take effect sooner. If you keep using the Services after a change takes effect, you accept it. If you don't agree to it, stop using the Services and delete your account. A change never applies to an order placed before it takes effect, and changes to Section 17 are limited as Section 17.8 says.

21. General terms

22. Contact

EigenSpace Developers, LLC
carlosdelamora@tartup.net